Cairdea Design & Marketing: 2006

Todays smart buyer is not as easily influenced by t-shirts and key rings. The educated end user wants something that has lasting value. The following up and coming essential tools are going to make your recipients stand up and take notice. You will spend more on gifts of this level, but the usefulness and value will never be forgotten.

Give your top clients, senior executives and star salespeople something they can use (that may even enhance their performance!).

Product: Digital Memory Card Reader | Writer

The Flash Memory Card is the new camera film — the Flash Memory Card has replaced regular film as the medium on which cameras store pictures. Digital cameras use one of the nine available formats of Flash Memory, some of which are CF (Compact Flash), SD (Secure Digital), SM (Smart Media), and Memory Stick by Sony. Same memory card formats are also used by other widely-popular electronic devices, such as PDAs.

Commonly, users are required to spend time transferring images from their digital camera to their computer before these files can be viewed, printed, or otherwise managed.

Transfer of images from digital camera to the computer can be a cumbersome task — appropriate software must first be installed. The camera is then placed on a cradle or connected to the computer via a unique cable. Afterwards, a lengthy transfer begins. This is any digital camera user’s least favorite task!

The solution — the Digital Memory Card Reader simply hooks into the USB port of any computer, and is automatically detected as an external drive. The user simply inserts the memory card (any one of the nine Flash Memory formats) into the Digital Memory Card Reader – within only 2-3 seconds the pictures are copied to the Reader and can be accessed directly from the user’s computer. The user is then able to copy these files to their computer, view the images, or even erase them from the memory card.

Why The Digital Memory Card Reader is such a strong branding solution — after initial use, 90% of people leave The Digital Memory Card Reader on their desk, connected to the computer. With its ability to read any Flash Memory card, from any camera or PDA, The Digital Memory Card Reader becomes an invaluable utility. Thus, The Digital Memory Card Reader finds a permanent place on the users’ desks, clearly displaying its logo for the users to view every time they are at their desk!

Features:

Supports CompactFlash, SmartMedia, Memory Stick, Secure Digital, MicroDrive, Memory Stick Pro, xD, and MultiMediaCard
True plug-and-play capability - no drivers required*
Power and activity LED indicator for quick reference on operability
USB Bus powered - no looking for a power source
High-Speed USB 2.0 for up to 480Mbps transfer rates
Minimum System Requirements: Available USB port; PC: Windows XP, 2000, ME, 98, 98SE; Mac: Mac OS 9.1, 9.2.2, 10.1.5, 10.2.3
Custom icon supported, making the reader even easier to use
Firmware flashable device. Decreases risk of problems in the future
Backward compatible with USB 1.1. No need to upgrade to USB 2.0
Low power consumption - great for traveling with laptops
Delivered with a USB extension cable
1 Year Limited Warranty against all defects in materials and workmanship affecting form, fit and function
3-5/8" length x 2-1/4" width x 1/2" height
Maximum pad print area: 3" lenght x 1-3/8" width
Packaging is protective clamshell with exchangeable insert for branding. Package dimensions: 5-9/8" width x 8-1/4" height

MP3 Player | USB Drive Combo

HIGH QUALITY, LOWER PRICE POINT, MANY iPod PARALLELS

Most MP3 players within the promotional market are manufactured and sold with only the aim at a low price point per giveaway unit. Unfortunately, these products feature limited functionality and are associated with high failure rates of approximately 30% — many units are dead upon arrival or fail shortly after initial use. Most importantly, these units are a disappointment to the end users, who expect iPod-level functionality. The result haThe result has been a large layout of marketing dollars on MP3 players, with very little to negative marketing value delivered to the intended audience.

The QuikPlay MP3 Player is the perfect answer to the problem of promotional MP3 players. This is an MP3 player which boasts true quality, functionality that rivals the iPod, and BRANDING VALUE that the US market and even the US retailers demand. Built with GRADE A COMPONENTS using the best manufacturing and soudering processes, the QuikPlay MP3 Player comes with a full 3-year warranty. Besides DOUBLING AS A USB DRIVE, this product has an easy-to-use menu with features that include:

DOUBLES AS A USB MEMORY STICK: the user can leverage data folders and store not only MP3 and WMA files, but documents and images, as well.
INTERFACE: an intuitive, easy-to-use menu display with straight forward play and sort options.
DISPLAY: 7-color LCD screen.
VARIOUS PLAY MODES: programmable play list, shuffle, and more.
Equalizer with 7 presets provides the ability to change or tune (bass/treble) for best sound per song.
RECORDING: ability to record with a one-touch microphone.
Hot Plug-and-Play for Windows and MAC - no CD required above WIN 98.
Supports MP3 and WMA files – Windows changes all MP3 and music files to WMA when played on a Windows PC, which is proprietary to Windows.

Besides rivaling the most popular high end MP3 players on the market in functionality and software, the QuikPlay has critical quality components and workmanship not present in most other promotional MP3 players.

Improved Sound Chip – QuikPlay MP3 player leverages the highest quality sound chip, which is critical to the sound output of the ear buds (earphones).
Ear Phones – provided with the unit, these ear buds are equipped with the highest quality micro speaker technology.
Memory Chip – the QuikPlay MP3 player is built with a Tier 1 (Samsung, Hynix, Toshiba) memory chip. Many of the lower end MP3 players are built with Tier 2 memory chips, which have a high failure rate or can negatively affect the sort/play quality/functionality of the product itself.
Sauder and SMT Assembly – units are manufactured in accordance with IPC-A-610, highest commercial assembly process standard. Many other MP3 players do not have souder standards, resulting in easy breakage and high failure rates.
Q/A – Spot inspection of all component level assembly under 10x magnification with an AQL of 0.65 (0.65 out of 1000 pieces).